Spotify launches new feature [Upcoming Releases]: teach you how to seize the traffic high ground before the album is launched!

Spotify recently announced the launch of a new feature, "Upcoming Releases Hub", which will create an exclusive space for fans to discover, save and count down to new albums in advance. This feature is not only a new toy for fans, but also a shortcut for musicians to create traffic to warm up their new albums. This article will take you to quickly understand the highlights of this feature and teach you how to create a countdown page for your music to grab the platform's recommended resources.

What is the Upcoming Releases hub?

Spotify's newly launched "Upcoming Releases" is a new personalized page dedicated to showing upcoming albums/EPs that you might like. This central feature recommends content based on the user's listening history and integrates the Countdown Pages countdown page launched last year.

You can easily find the "Upcoming Releases" icon at the bottom of the "Search" page on Spotify mobile.

Main feature highlights:

1. Personalized recommendation of new albums
Based on your listening history, the system will recommend the upcoming albums that you are most likely to be interested in, so you will never miss any of your favorites.

2. The centralized pre-save entrance
is in the "Upcoming Releases" center, where you can pre-save multiple upcoming new albums with one click, which is convenient and efficient.

3. Countdown Pages: In-depth Experience
Want to know the complete track list, listen to the singles first, watch MV clips, and buy official peripherals? You can easily get it done through the countdown page.

4. Automatic reminder on release day & add to library
Once a new album is online, Spotify will notify you via push notifications as soon as possible and automatically add it to your music library without you having to do anything!

5. Global Countdown Charts are launched simultaneously
Every Wednesday, Spotify official Twitter and Spotify for Artists will release the global pre-storage Top 10 charts to keep you up to date with the music trends.

How to use this feature? (Fan version tutorial)

Find the "Upcoming Releases" location:

1. Open the Spotify app (iOS or Android)

2. Click [Search] in the bottom navigation bar.

3. Find the icon called "Upcoming Releases" in the recommended content and click it to enter

Experience core features:

• Browse personalized recommended new albums: display according to your preferences, and easily discover new works by treasure singers.

• Click to enter the countdown page:
  1. Preview the full track

2. Listen to the singles released

3. Watch the official video or highlights

4. Shop for singer merchandise

5. One-click Pre-save

Release day reminder mechanism:

• As long as you pre-save the album, Spotify will push a reminder on the day the album is released

• At the same time, new albums will be automatically added to your music library

Practical Tutorial for Creators

Spotify also encourages creators to seize the pre-release traffic peak through "Countdown Pages".

Conditions for creating a Countdown Page:

• The number of active listeners in the last 28 days is ≥ 5,000;

• Release an upcoming album or EP (singles are not currently covered);

Creation steps:

1. 登录 Spotify for Artists；

2. Go to the upcoming album details page;

3. Click "Create countdown page";

4. Upload relevant information (behind-the-scenes video, pre-stored CTA, surrounding links);

5. Upon completion, your work will have a chance to appear in:

• Upcoming Releases Hub Home Page Recommendations;

• Global Countdown Top 10 Hot List;

• Spotify and Spotify for Artists social accounts publish weekly trending charts.

Tips: The earlier you set up the countdown page and the richer the interactive content, the more likely it is to appear in the recommended position and list.

Practical suggestions: How to maximize the value of your Countdown Page?

1. Launch your page early, at least 3 weeks in advance

2. Synchronize social media promotion, attach a Countdown Page link, and guide fans to make a deposit

3. Release exclusive Clips content (such as rehearsals and behind-the-scenes productions) to increase interactive stickiness

4. Combine with peripherals or physical peripherals pre-sale to increase fan engagement

5. With the help of fan community marketing, create the topic of "chart sprint" and strive to be on the countdown charts

How does the data prove that it is popular?

Since the launch of Countdown Page in the summer of 2024, more than 60% of top artists have used this feature to promote their new albums, such as:

• Charli XCX

• Billie Eilish

• Bad Bunny

In addition, Spotify has added a new Countdown Charts countdown ranking list, updating the top 10 most popular pre-save pages in the world on Spotify's official social account every Wednesday, allowing fans to see at a glance which new albums are most popular now.

Why is this feature worth paying attention to?

"The Upcoming Releases hub is for fans, and Countdown Charts gives artists unprecedented exposure."
— Madeleine Bennett, Head of Global Music Marketplace at Spotify

This series of features not only provides fans with a centralized portal to view and manage new works by their favorite artists, but also provides artists with unprecedented traffic conversion tools. Pre-storage = popularity ranking = exposure opportunities, making the entire music release process more rhythmic and participatory!

Conclusion

Spotify's "Upcoming Releases" center is not only a new tool, but also an interactive platform for music lovers and creators. From pre-save to countdown, to rankings, every link stimulates fans' expectations and helps artists get maximum exposure.

Does the countdown feature make you more excited? Have you already saved a new song from an artist on the Upcoming Releases page?