Meta has announced an update to its Professional Dashboard on the web, which will provide another way for creators to access insights about their content performance and tap into new opportunities.
Meta’s Professional Dashboard is a management overview platform for creators, which provides key performance insights, as well as access to relevant tools to help creators maximize and monetize their platform presence.
And now, you’ll also be able to access all of the same tools on the web, in a refreshed, revamped version of the platform.
As you can see in this example, the updated Professional Dashboard on the web includes graphs charting your overall performance, content insights, a monetization overview and other notes.
As explained by Meta:
“Most creators access the mobile version within the Facebook app, but sometimes web is preferable, like when you want a larger screen for better visibility or need to complete more intensive tasks. We've listened to creators’ feedback and are updating the web experience for professional dashboard with creators in mind.”
The refreshed web version of the dashboard includes an improved home feed layout, as well as simplified navigation so you can get to the insights you need most.
Meta says that there’s now also a more consistent experience across web and mobile for ease of use:
“For example, the Comments Manager web experience is now on par with mobile so that you can easily engage with your community anywhere.”
There are also new audience insights and performance metrics, and a new “Popular with your followers” module, that will highlight trends relevant to your audience.
Finally, Meta’s also revamped its Facebook for Creators website, which provides access to resources to help creators succeed.
“Whether you're looking for guidance on content strategy, monetization, community engagement, or stories from other Facebook creators, the revamped website puts everything at your fingertips.”
These are some handy options, which could help you optimize your Facebook and Instagram approach, with enhanced insights and access options across Meta’s suite of tools.
More insight is always better, and this updated dashboard could certainly provide some valuable pointers.
