Snapchat has published a new overview of summer shopping trends for consumers in UAE and Saudi Arabia, which could help to guide your campaigns in these markets.
Snapchat’s latest research overview looks at overall usage trends in the period, highlighting key opportunities.
As per Snap:
“When it comes to hot deals, Snapchat’s summer season (April to August) takes the crown. It's the lowest CPM period of the year, with 19% lower than the annual average. That means higher reach and more results for lower cost.”
Snap also notes that it drives 5x higher active attention than other platforms, and combined with low clutter periods, that provides more opportunity for brands to influence consumers in their journey.
Which could also relate to other markets, and broader usage of the app.
In addition, Snap has also shared some key trends for brands to tap into this summer season:
