Pinterest has launched some new elements of its latest branding campaign, as it seeks to boost interest in key markets.
Pinterest’s latest branding campaign, which it first launched back in May, aims to showcase Pinterest’s expanding capacity to discover products based on text and/or visual search.
The latest elements highlight Pinterest’s evolving search tools, including search based on an item within an image.
As you can see in this example, the new promo spots demonstrate the option to segment different elements from each Pin image, in order to find related, or more personally relevant products.
The campaign provides a visual exploration of how this can help people find their passions, and dig into their interests.
The hope is that this will spark more interest in Pinterest’s evolving product discovery tools, which now drive significant engagement among the platform’s 578 million users.
It’s a good looking campaign, which showcases the benefits of Pinterest’s evolving discovery tools, and how they can be used to find the right products for your style and interest.
In addition to this, Pinterest is also expanding its partnership with the New York Liberty, which will see Liberty mascot Ellie become the focus of a new promotional push.
Pinterest first launched its partnership with the New York Liberty back in May, which includes in-arena signage at games.
The new campaign will focus on product discovery in the app more specifically, with Ellie showcasing how she uses Pinterest to discover her game day looks.
The expanded campaign will launch mid-September for the WNBA Playoffs and Finals.
It’s another effort to help spread the word about Pinterest’s evolving shopping tools, and how its advanced product matching can be of value in finding your style fit.
And as Pinterest usage continues to rise, it is indeed becoming a bigger hub for product discovery and engagement.
