TikTok has officially released its new "Bulletin Boards" feature, a broadcast-style messaging tool that lets creators send updates directly to their audience. Similar to Instagram's Broadcast Channels, Bulletin Boards help creators share short text posts, images, and videos in a one-to-many format.
This guide explains what the feature does, who can access it, and how to set it up, so you can use it to strengthen your relationship with followers.
What Are TikTok Bulletin Boards?
TikTok Bulletin Boards are broadcast messaging channels that allow creators to publish updates that followers can subscribe to.
Key characteristics include:
One-to-many communication, similar to Instagram's broadcast channels
Support for text, photos, and short videos
Followers can join the board and receive notifications for every update
Followers can react with emoji responses inside their inbox
A dedicated space for important announcements or behind-the-scenes content
After months of limited testing, TikTok is now rolling the feature out more widely.
Who Can Use Bulletin Boards?
TikTok currently limits access to creators who meet the following criteria:
This isn't a full open launch, but it gives mid-to-large creators a powerful new tool for direct communication.
How to Create a TikTok Bulletin Board
If your account meets the requirements, follow these steps to set up your first board:
Step 1: Open the Inbox
Go to TikTok and tap your Inbox in the app navigation.
Step 2: Select "Bulletin Boards"
A new "Bulletin Boards" option will appear in your inbox menu.
Step 3: Create Your Board
Step 4: Choose Visibility Settings
You can decide whether:
The board is displayed publicly on your profile, or
Only accessible to followers you want to target more exclusively
How Followers Join a Bulletin Board
TikTok makes joining extremely simple:
A follower visits your profile page
They tap the Bulletin Board name displayed under your bio
Once they join, they will receive a notification in their inbox every time you post
They can interact via emoji reactions
This gives creators a more reliable channel than algorithm-based feed posts.
Why Creators Should Use TikTok Bulletin Boards
1. Direct, Guaranteed Reach
Bulletin Board updates bypass the For You Page algorithm and land directly in subscribers’ inboxes.
2. Higher Engagement with Core Fans
People who join your board are your most loyal followers, making communication more meaningful.
3. More Flexible Update Formats
Creators can share:
4. Stronger Creator-Follower Connection
Emoji reactions and direct notifications help maintain a closer, more personal relationship.
Best Practices for Using Bulletin Boards
Keep messages short and timely to match the platform style
Define your content theme (daily updates, exclusive info, etc.)
Use visuals when possible to increase viewer interest
Avoid excessive notifications, which may cause followers to leave
Promote your board in TikTok videos or your bio to grow subscribers
Final Thoughts
TikTok's new Bulletin Boards feature gives creators a powerful way to deliver direct, high-impact updates to their most engaged followers. If your account has more than 50k followers, enabling a bulletin board can significantly improve communication, retention, and overall engagement on TikTok.
