Snapchat announced on Tuesday that it’s launching AI Clips in Lens Studio, its platform that lets creators design and publish AR and AI effects called Lenses. The new Clips are an AI-powered Lens format that transforms a single photo into a five-second video.
Unlike open-ended text-to-video tools, AI Clips are designed as a closed-prompt experience, where Lens creators design the Lens, and users can tap it to generate a video from their own photos.
For example, a Lens creator could design a Lens that allows users to generate a video of themselves walking down a red carpet using their own photo.
Snapchat says both experienced and new developers can use the new Lens format to turn a single prompt into a published Lens in minutes without the need for external tools.
AI Clips are available to Snapchat users who are subscribed to that platform’s Lens+ offering, which costs $8.99 per month. As its name suggests, Lens+ gives users access to exclusive Lenses and AR experiences, along with the features available as part of the standard Snapchat+ subscription.
