The changes are designed to help bring in more money, as the company continues to invest big into developing its systems, with a view to building the infrastructure of its next-level push.
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The changes are designed to help bring in more money, as the company continues to invest big into developing its systems, with a view to building the infrastructure of its next-level push.
The artificial intelligence company, which is now part of SpaceX, has raised over $45 billion in funding so far, and is set to get an even bigger cash injection when SpaceX launches its much-anticipated IPO later in the year.
But at the same time, xAI is also reportedly spending a lot on the development of its AI data centers to power its processes, which also means that the project needs to start making money in order to fund its evolving business.
In combination, the company’s updates will facilitate more use cases for xAI tools. In addition, xAI is also working to incentivize original posting on X in order to clean up its data stream and get more back-end data flowing into its AI system.
That could entice more investment in the project. SpaceX owner Elon Musk hopes this will eventually power his humanoid robots, which he’s touting as the next major business opportunity for his other business, Tesla.
But will that actually work out as Musk hopes?
With all the major players in the AI space investing billions, even trillions, into infrastructure and development, the more significant question is how these projects are ever going to make money. Because if they require trillions in revenue just to break even, that’s a big ask.
And even if AI does end up being as transformative as some are projecting, it’s hard to see how all these projects will be able to bring in enough investment to justify the massive outlays.
OpenAI, for example, generated $13 billion in revenue in 2025, at a cost of $28 billion, according to Reuters. The Information also reported that OpenAI projected a $14 billion loss for 2026, with ongoing losses until at least 2029, when it expects things to turn.
At the same time, OpenAI CEO Sam Altman has said that the business may need “trillions” in funding to achieve its goals, so there’s no telling how long it will actually take for the business to make a profit.
Musk’s xAI is also in a similar situation. Reports have suggested that xAI is burning through $1 billion per month in costs as it works to catch up with its competition. Meanwhile, the project has a projected income of $2 billion for 2026.
These may be necessary investments, and many are touting a future where AI puts an end to most human jobs, and also helps to reduce costs and maximize productivity in a range of ways.
But it’s not clear whether that will happen, and for all the revolutionary developments of technology, there have also been many bubbles and projections that have proven to be based mostly on speculation, not practical value.
The internet, for example, obviously changed how people live, and it revolutionized global connectivity. But what about Bitcoin and cryptocurrency, or NFTs and digital assets, or VR and the metaverse, or many other so-called wondrous projections?
That’s not to say that AI won’t end up being the tech revolution it’s touted as, or that society won’t one day outsource all its menial tasks to robots and machines. That could happen. But the current projections for AI overstate its practical use case, and there’s no precedent to support the idea that AI will eventually entirely change the way society lives.
That could change with the development of AGI, and “superintelligence” that can think beyond the limits of human brains. Maybe that changes everything, but right now, it’s hard to see how xAI and OpenAI in particular are ever going to create enough product offerings to offset their massive costs.
Still, xAI is clearly moving to improve its business prospects, with the hopes of improving its standing ahead of the SpaceX IPO.
No doubt many investors will be willing to fork over the cash to keep these projects going. However, it does seem that eventually, only a few of these AI tools will remain and elevate themselves above the others.
