LinkedIn shares tips on Thought Leader ads

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LinkedIn recently shared some tips on how to make best use of its Thought Leader Ads, in order to reinforce brand messaging and drive better responses.

LinkedIn’s Thought Leader Ads enable brands to boost user-generated content, providing a means to amplify positive comments from their audience. LinkedIn expanded Thought Leader Ads to posts from any user, as opposed to only employees, in March 2025, and added Thought Leader Ads for events the following August.

The option provides a means to tap into the value of individual endorsement to influence potential customers.

LinkedIn previously reported that 71% of decision-makers find thought leadership more effective than conventional ad approaches. Meanwhile, B2B marketers have reported seeing 1.6 times higher engagement with Thought Leader Ads compared to single image promotions.

As such, these tips could be valuable and provide some additional guidance on utilizing Thought Leader-based promotions.