X shares guidance on effective promotions in the app

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Looking to build more effective ad campaigns on X?

The platform formerly known as Twitter may have lost some of its influence in recent times, but even so, X says it has more than 550 million monthly active users, and it remains a valuable connector for many industry discussions and groups.

If a brand’s target audience is active on X, then the app could still be a focus for campaigns due to its ability to reach key decision-makers to drive purchase activity.

With this in mind, these updated ad guides from X could help.

The platform recently revamped its X Business blog, which lists all of its strategy guides and resources to help marketers to improve their ads approach.

Among these, X shared several one-page overviews of X ads elements.

There’s a range of options here, but two of the key overviews that could be helpful include this overview of X ads best practices:

As well as this overview of key events to tap into with X promotions:

Some handy, practical notes on X engagement and ways for brands to drive better responses to their promotions.