LinkedIn expands verifications

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LinkedIn is expanding its user and business verifications in-stream, as part of its broader effort to ensure that users can trust the people and brands they engage with.

The updated options builds on its existing user verification process, which provides a free way for LinkedIn members to confirm their identity through third-party ID checking tools. Moving ahead, LinkedIn will also be adding internal verifications from users’ past colleagues, while it will also enable brands to remove false employee listings, further solidifying its data integrity.

First, on colleague verification. LinkedIn is testing an option that will enable past colleagues to confirm that a user did actually work at the place they’ve listed on their profile.

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