How To Avoid Penalties With TikTok Livestreams [Infographic]

Over the past few years, TikTok has been looking to make livestream shopping happen, by following the same roadmap that it did with the local version of TikTok in China, which now generates the majority of its revenue from in-app product sales.

TikTok’s hoping that it can replicate that success with Western consumers. And while the take-up of live shopping hasn’t been as rapid on TikTok, there are signs that users are warming to its shopping streams.

Last year, for example, TikTok saw a 3x increase in sales on Black Friday, with livestream sales, in particular, driving significant interest. TikTok’s also says that in 2024, over 100 million creators went live in the app.

So there’s clearly a level of interest. So should you also be considering TikTok livestreams in your social media marketing approach?

If that is a consideration, then this infographic is worth a look. TikTok has a range of overviews of its systems and processes, including an educational component on livestreaming specifically. This section, which we’ve summarized into the below graphic, looks at what you need to avoid when streaming, to avoid a penalty.

Essentially, you can’t have static, non-engaging streams.

Pretty straightforward, however understanding the specifics could help you formulate a more effective TikTok livestream strategy.